TOAST’s most recent spring collection lookbook is out!
Are you familiar? Well, please let us introduce you to a fabulous UK apparel and accessory company started by the husband and wife team of Jamie and Jessica Seaton in 1997. Originally, TOAST made and sold strictly pajamas (or pyjamas, depending on which English dictionary you consult!). From there the company grew into women’s apparel, home products, and menswear.
The aesthetic of the brand, as described by the Telegraph is, “a combination of the bohemian, the relaxed, the handmade and the unlikely.” The no-frills simple and straightforward fashion is striking and truly timeless. When people talk about wardrobe “staples” – this is what they mean. Well made, comfortable, infinitely adaptable. And it all started with the intention of making some good slouchy pajamas to eat a Saturday morning breakfast in. Entrepreneurs are fascinating, wouldn’t you agree?
All images are from the TOAST APR/14 Women’s lookbook.