Just as lovely as the flowers she magics into the most stunning and showstopping arrangements, Megan of Field Floral is a goddess on earth and has graciously shared a bit of her story with us for today. Every day she spreads her creativity and love of the natural world in a way that simultaneously honors the essense of each unique season and the emotion of the special events she contributes to. Here’s why she does what she does, and a few good ideas to live by!
Enjoy! B + H
SS+C: What was the spark that started Field Floral Studio?
Not to sound obvious, but it was really how much I love flowers. I was watering my urban flower garden one afternoon, and thought, I’m just going to do this. It was a long step from education, in which I had always worked and hold an advanced degree, but a step into living as an artist, which was what I ultimately always wanted but never knew how to make happen.
SS+C: What are a few words you would use to describe your arrangement style?
Seasonal, loose, natural, tight color palettes, strange materials.
SS+C: What has been the most rewarding aspect of owning your own business?
Being creative daily, especially working out big picture wedding designs.
SS+C: Where is the most exciting place your floral arrangements have taken you?
I get most excited out foraging. The constantly changing color stories and sculptural materials of the world in its natural state excites me and inspires my designs. Relaxed afternoon foraging in the woods of friends’ farms is my favorite.
SS+C: How do you gather and process inspiration?
My creative process for wedding design is to ask couples a series a questions to get to know them and their relationship and tastes, visit their venue to take in all the colors, vibes, and elements, meditate on the season of their marriage, and then create a style plan that synthesizes it all. My inspiration comes from season and environment, as well as the desire to create original material within the fairly constrained world of flowers and events I work in.
SS+C: As a fellow Mainer, what is your favorite season and why?
Like many New Englanders, I can’t live without the constant flux of seasons. The florist in me loves springtime because IT’S ALL HAPPENING. I love summer because I have more moments of freedom swimming, traveling, and just in my skin in light clothing. Fall feels like a much needed fresh start. Winter is raw and beautiful.
SS+C: How has your style, aesthetic, and/or business changed since you first started?
I thought I’d do more growing when I started Field, but quickly realized 1.) how many pro-flower farmers there were in the area, and 2.) how much designing with flowers fed my soul. I also expanded my offerings from just floral design to whole event design. I hope to keep growing and challenging myself as a designer in this field.
SS+C: What is the best piece of business/life advice you’ve ever received?
You know, I repeat this to myself often: This is my life. For how consuming running a business is, I get to make my own work decisions based on totally fabulous factors like how the project resonates with me, how it will effect my family, what connections I will make with the people involved, how it will grow me as a designer, etc. I make the most of that privilege and keep that phrase right in the center of my choices.
SS+C: If you could have any other career what would it be and why?
Seriously, I wouldn’t change a thing.
SS+C: What has been your happiest moment of running Field Floral Studio?
I’m happiest when I maintain friendships with my clients, when I’m riding the adrenaline rush of just having left a perfectly set up event, when the dahlias are in their prime, when I get a new idea for an event, when the stems just slide in place, when my 5-year-old son is with me helping take down a wedding, when a freelancer and I get into a great conversation while we’re working, when brides cry when they see their bouquet, when I find pink mushrooms or wild clematis out foraging, when Carolyn Snell shows me her purple blushing anemones.